Micromax Canvas Sells an Envious 1 million Smartphones

Micromax recently claimed that their smartphone model Micromax Canvas has sold in an envious figure of one million smartphones. According to the claims of an official who stated that the smartphone has proven to be a trendsetter in the segment of Indian Smartphone section. He further added that on valentines he was amazed to witness the patience of the customers, who were waiting to book the Smartphone on that particular day. On that day they witnessed sales of a copious amount of 9000 units within that particular day.

Here, it is worth mentioning that the popularity of this Micromax flagship was the result of their first smartphone, Micromax A110. The smartphone showed the potency that installed the foundation of faith among the people to believe in the potency of Canvas 2. The prime reason of its popularity was the result of the stuffed with features and tech-savvy specs of the smartphone, along with its affordable price.

Contrast to its competitive brands like HTC, Samsung and Sony, Micromax apparently develops its merchandise to cater the expectation of the lower and middle class consumer section in the country. This orientation is taken to be another cause that has led the company gain such success ground lately. This is why the Micromax touch screen mobiles price is generally on the lower side.

The phone is packing good hardware and system architecture, which consists of a 1 gigahertz dual core processor combined with 512 megabytes of random access memory. Along with it the phone has 2 GB internal memory support. One of the most striking features of the smartphone is its 5 inch LCD IPS display that renders a FWVGA resolution up to 854 x 480 Pixels, further, supports 16m colors. The operating system incorporated in the phone is an Android ice cream sandwich v4.0.4 that is upgradeable to android jelly bean. There is an 8 megapixel camera built on the phone that has video recording, night mode and geo tagging features in it. All of these features combined, comes within an affordable price range of Rs 10000. Micromax android phones seem to be taking the market by storm off late.

This affordable price range of the smartphone Micromax  anvas however, is taken to be the fundamental cause for the smartphone to gain such popularity and success rate.